There is a lot of misconception and misunderstanding when it comes to old-school marketing techniques. Whereas some were left behind for a reason, there are those that could still be quite useful. For instance, fabricating, intuition-based decision making (as opposed to data-driven one) or focusing on your position in the phone book more than deserve…
Office space has many effects on a business organization. For better or worse, picking the right one is not easy as it is linked to multifarious considerations. Size, location, floor plan, lease length, infrastructure, you name it. Thus, to ensure your office matches your wants and needs, you need to know exactly what you are…
In order to understand the needs of your customers, you must conduct proper market research. However, just knowing what techniques you have available is hardly enough to pull this off. In order to acquire this knowledge and turn it to your benefit, you have to understand how all of these parts fit in together. In…
Technology has become an inextricable part of our daily lives, and it has become an even more important part of every growth-oriented business in the modern world. Nowadays, every process, from employee training, through financial planning, to customer communication, is done via computers and specialized software tailor-made to simplify and automate various processes for the…
Nowadays, almost everyone and everything operates in the online world. Websites have become essential for businesses and individuals alike that wish to establish their online presence. What’s more, online consumers have grown accustomed to browsing websites. So much, in fact, that they have specific expectations, demands, as well as needs that define their experience and…
It’s hard to imagine modern businesses producing as much output as they do today without the help of technology and its innovations. The fact of the matter is that technology has in many ways improved business operations, as well as their overall productivity. Fast internet connections, better and more powerful computers, as well as work-related…
Businesses must operate where a society is. Even the large organizations, are mini-societies unto themselves. Here is an explanation of the factors that make up the external and internal social factors affecting business, and how they affect them. Social Environment Definition The social environment consists of the sum total of a society’s beliefs, customs, practices,…
Working for you seems so great. The workplace atmosphere is awesome. Salaries are competitive. You invest heavily in team building. However, your employees are constantly leaving you. Now, you probably think: “It’s not me, it’s them.” I’d like to say that’s true, but unfortunately, it’s not. You know what they say- people don’t leave their…
When it comes to the issue of outsourcing, most people automatically think of areas like IT, HR or customer service. Nonetheless, the field of digital marketing is not that far behind. Like any task that depends on industry-specific tools, experience and contacts, starting your own in-house department is not a simple matter. With the option…
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