Living in an entrepreneurial age opens up a whole new world of opportunities for the aspiring business leader, no matter the industry, no matter the niche. However, that doesn’t mean that the road to long-term business success is not laden with numerous obstacles along the way. In fact, with the majority of start-ups and small…
There is a lot of misconception and misunderstanding when it comes to old-school marketing techniques. Whereas some were left behind for a reason, there are those that could still be quite useful. For instance, fabricating, intuition-based decision making (as opposed to data-driven one) or focusing on your position in the phone book more than deserve…
In order to understand the needs of your customers, you must conduct proper market research. However, just knowing what techniques you have available is hardly enough to pull this off. In order to acquire this knowledge and turn it to your benefit, you have to understand how all of these parts fit in together. In…
Businesses must operate where a society is. Even the large organizations, are mini-societies unto themselves. Here is an explanation of the factors that make up the external and internal social factors affecting business, and how they affect them. Social Environment Definition The social environment consists of the sum total of a society’s beliefs, customs, practices,…
Working for you seems so great. The workplace atmosphere is awesome. Salaries are competitive. You invest heavily in team building. However, your employees are constantly leaving you. Now, you probably think: “It’s not me, it’s them.” I’d like to say that’s true, but unfortunately, it’s not. You know what they say- people don’t leave their…
Technology has, in many ways, reshaped modern businesses. Not only are businesses today more efficient, but they’re also able to do much more work at a lower cost. As a matter of fact, modern businesses are operating in real-time thanks to the technological advancements. Furthermore, they can effectively reach any market and any customer anywhere…
You’ve always dreamed of starting your own baking business based on your grandma’s secret recipes, or perhaps you’re a freelancing programmer who wishes to go professional in order to attract better clients. Whatever the case may be, you can’t just turn your garage into an office without going through the proper paperwork first. Even though…
When starting a business, everyone dreams big. You want your company to be the next Apple, Google, or Starbucks. And, to become an internationally recognized and trusted brand, you need to expand your business globally. Taking your business beyond its own shores opens the door to many new possibilities. First, by finding a new market,…
There are a lot of reasons for an employer or a company to withhold information. For instance, some piece of data might be so delicate, that the very prospect of the competition learning about it might be devastating. On the other hand, sometimes, the sheer volume of information might be so great that sharing every…
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