In order to be considered a strategy, your content marketing efforts need to have goals, objectives and mission, as well as show at least some degree of continuity. Still, these can’t be set on random nor can you choose a one-size-fits-all solution. Instead, you need to take steps that will ensure that your content marketing…
When it comes to the issue of outsourcing, most people automatically think of areas like IT, HR or customer service. Nonetheless, the field of digital marketing is not that far behind. Like any task that depends on industry-specific tools, experience and contacts, starting your own in-house department is not a simple matter. With the option…
Businesses today highly depend on their online visibility. Without visibility, it’s almost as if a business doesn’t exist at all. No matter how good your offers are or how well-designed your website is, if your organization doesn’t show up on top of the search results in search engines, such as Google, you won’t be as…
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