Regardless of the industry or niche, you plan to dominate in the years to come, the road to success is bound to be laden with challenges, of which separating your brand from the rest of the competition will arguably be the toughest of all. In a world of ever-expanding online and offline marketplaces, potential customers…
There is a lot of misconception and misunderstanding when it comes to old-school marketing techniques. Whereas some were left behind for a reason, there are those that could still be quite useful. For instance, fabricating, intuition-based decision making (as opposed to data-driven one) or focusing on your position in the phone book more than deserve…
When it comes to the issue of outsourcing, most people automatically think of areas like IT, HR or customer service. Nonetheless, the field of digital marketing is not that far behind. Like any task that depends on industry-specific tools, experience and contacts, starting your own in-house department is not a simple matter. With the option…
Technology has, in many ways, reshaped modern businesses. Not only are businesses today more efficient, but they’re also able to do much more work at a lower cost. As a matter of fact, modern businesses are operating in real-time thanks to the technological advancements. Furthermore, they can effectively reach any market and any customer anywhere…
Getting website visitors to convert isn’t always easy, but coaxing first-time buyers to return and keep showing you their cash time after time is nothing short of a task for a marketing wizard. It took world-famous brands such as Microsoft and Nike decades of practice and vast investments to devise failsafe strategies for turning one-time…
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