Owning a business doesn’t mean anything unless you’re successful. Without a steady income and a respectable client base, you’re aren’t a CEO of a real company, but just someone with the words “CEO” printed on their business card. And the difference between these two positions is huge. Achieving reputation is a difficult process and it can’t be done overnight – you must put in a lot of time, energy, effort and money into it.
In this day and age, you don’t have to be especially forward-thinking to realize how vital an amazing website is for your business: it’s just something you must have from day one. Here are some of the reasons why you should focus on quality when developing your company’s website.
Quick responses
What’s the purpose of a corporate website? Showing potential clients what you do? Guiding new business partners your way? Presenting your portfolio and showcasing the wide plethora of services you offer? Letting anyone interested know how to reach you quickly and efficiently? All of this and much more!
Your website has to speak in your stead and be always there, ready to give people all the info they need. However, this can’t be done if your website isn’t responsive and easy to explore, so making sure your online presence is the fastest possible is paramount. Keep in mind that you can even speed it up on your own in order to enhance user experience it offers.
Quality content
Nevertheless, your website can be faster than The Flash and it still wouldn’t mean anything unless you offer proper content. Only with trustworthy and quality content will people keep visiting it over and over again, which will lead to direct communication.
In other words, that’s the only way to ensure a constant flow of customers and partners. Moreover, quality content is also the key aspect of proper SEO that will make or break your business in the long run. Therefore, keep giving people what they need and upgrade your content as often as you can.
Appealing appearance
Even though they’ve come looking for information, it’s the design that will keep potential clients and partners on your website longer, complementing your content. Pictures convey a stronger message than words and you should definitely not overlook the aspect of design when creating your website. Don’t forget that capturing someone’s attention is the first step towards contact and, ultimately, income.
Nevertheless, while you should go all in when it comes to the content, for the graphic portion of your website, you should keep things simple, clear and clean. You want your visitors to get around easily instead of wasting their time trying to reach information they can’t seem to find, right? That’s why more and more corporate websites rely on optimized WordPress hosting – it’s not just easy to manage, maintain and personalize, but it’s also a more affordable option.
Media presence
Reaching a certain number of people is great, but reaching more is even better. And the way to do so is by being present in the media. Unfortunately, you can’t do so without giving something to the media, and that’s just another reason why a quality website is a must.
When reporters are after an interview with a professional in your field, they might come across your company’s website and decide to give you a chance or not depending on the image your online presentation portrays of your competence. Hence, make sure it’s perfect if you want to appear in the media. Of course, there’s a difference between media coverage and media mentions, but any media presence is good for your website and your company.
First impression
When decorating your home, you pay special attention to the front yard, the deck and the lobby, don’t you? After all, these are the first areas your visitors see upon approaching and entering your house. The same goes for a website as well – it’s the first thing everyone learns about your company and it needs to be flawless. Whatever they’re looking for, people first research it thoroughly online, and without high-quality design, proper content and appealing home page, your company will never reach its full potential.
Hi Alex – really enjoyed the blost post. While quality content should definitely be an overall part of any company’s SEO strategy, Google is pushing out other ranking factors now too. These include site speed and a distinct lack of bloat in the overall site design i.e. having a structure that not only makes the user experience a pleasant one, but that Googlebots can find their way around. Unfortunately some of the WYSIWYG WP themes create amazing looking sites, but the code is just horrible behind it all.
Hi Neil!
I am so glad you liked my article, that’s a huge compliment! I completely agree with you. There are so many important factors about website quality that should be considered (I will probably write about them too). This article was just a ” tip of the iceberg” in abundance of essential elements of one high quality website. Really happy you shared your opinion with me.