App Store Optimisation, or ASO, is a way of ensuring your app meets app store ranking criteria and rises to the top of a search results page. But how does a marketer optimize for better discoverability in an app store?

Here’s our top ten tips to improve ASO:

1. Understand your customer and your competition

2. Choose the right app name

3. Maximize your keywords

4. Stand out with a unique icon

5. Create a compelling description

6. Include screenshots and videos

7. Localize your app listing

8. Increase traffic with outside promotion

9. Update frequently

10. Encourage ratings and feedback


See you on the top charts!

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